Check · Art. 6 GDPR
What is a third-party tracker?
What is a third-party tracker?
A third-party tracker is a script your page loads from a company other than you — Google Analytics, Meta Pixel, TikTok, Hotjar and similar — that reports what visitors do back to that company. It's "third-party" because the data goes to a domain you don't control, and "tracking" because it identifies and follows visitors, usually across sites. Every such script sends at least the visitor's IP address, page URL and browser details to its vendor the moment it loads.
What it means
An analytics or advertising script (Google Tag Manager, Meta Pixel, TikTok, Hotjar …) is embedded and sends visitor data to its vendor.
Why it matters
Processing personal data needs a legal basis (Art. 6 GDPR). For marketing trackers that basis is almost always consent — which most builder templates never ask for.
How to fix it
Decide per tool: remove it, replace it with an EU/cookieless alternative, or gate it behind a real consent banner that blocks the script until the visitor agrees.
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